Screening on 35mm at the RitzNo sublminal messages here: Buy yourself a damn handsome new Mondo tee with your tickets. Designed by Dave Quiggle, pairs perfectly with truth-revealing sunglasses. â€œI have come here to chew bubblegum and kick assâ€¦ and Iâ€™m all out of bubblegum,â€ warns L.A. drifter John Nada (wrestling superstar Rowdy Roddy Piper) after discovering a plot to enslave the American masses. Special glasses show him subliminal messages (â€œSubmit!â€) that reptilian aliens (disguised as Gordon Gekko-esque yuppies) are transmitting through TV, magazines, billboards and movies. Itâ€™s up to Nada and friend Frank (Keith David) to expose the conspiracyâ€”but not before one of cinemaâ€™s longest, greatest fight scenesâ€”in Carpenterâ€™s still-prescient sci-fi satire.